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Extreme close-up of shimmering automotive paint surface showing fine metallic and pearlescent particles that shift color under light, illustrating the nano-scale science behind premium finishes.

How science at small scale shapes the look of your Acura

July 20, 2026
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Nanopigments make automotive colors deeper and more lustrous. Learn how Acura’s Premium Paints use them — and where else you see nanotech every day.
Six pick-up trucks painted in vivid colors — red, yellow, blue, black, green, and white — arranged in a circle like a color wheel, representing the ScratchesHappen Color Series.

Why Color Matters: Introducing the ScratchesHappen Color Series

July 16, 2026
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From red’s urgency to silver’s shimmer, discover how automotive paint behaves — and why understanding color makes every touch-up easier.
ScratchesHappen mixers spray a single coat of blue automotive paint over a test card with white, grey, and black bands showing through, demonstrating blue pigment's low hiding power.© 2026 ScratchesHappen USA

Not All Car Colors Cover Equally

July 15, 2026
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Bright reds and blues are built for vibrancy, not coverage. Learn why these bold colors need extra coats and how to get that perfect pop.
Close-up of a car door and lower body panel in deep matte gunmetal gray with a velvety non-reflective finish, echoing Acura's Gotham Gray Matte, illustrating the depth of premium multi-layer automotive paint.

How the NSX Changed Color Forever

July 15, 2026
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Acura’s NSX pioneered PMC paint processes—double clear coats, tinted layers, meticulous curing—that now define TLX, MDX, and RDX colors.
Side-by-side close-up of a yellow car door showing how lighting changes the paint’s tone — appearing warmer and orange on one side and cooler, greenish-yellow on the other — illustrating how yellow paint shifts with light and perception.

Yellow automotive paint: Why it shifts between green and orange

January 16, 2026
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Yellow automotive paint can look green or orange in different light. Human vision and lighting explain why yellow shifts on the road.
Close-up of a green sports car hood showing a split between sunlight and shadow, illustrating how green automotive paint shifts from vivid emerald in bright light to nearly black in shade.

Green automotive paint: Vivid outdoors and dark in shadow

January 15, 2026
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Green car paint can look vivid in sunlight yet nearly black in shade. Learn why light and human vision make greens shift so dramatically.
Side-by-side comparison of three orange car hoods showing differences between solid, metallic, and tri-coat finishes, illustrating how light and paint layering affect depth, brightness, and color intensity.

Orange automotive paint: Why some blaze and others look dull

January 8, 2026
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Orange car paint can blaze or look dull. Learn why orange grabs our attention and some oranges pop while others appear muted.
Close-up, front three-quarter view of a deep blue sedan at twilight, with soft light grazing the hood to reveal rich color depth and metallic sparkle.

Blue automotive paint: Transparent pigments at work

December 23, 2025
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Blue car paint uses transparent pigments, so its rich depth and brilliance only emerge as multiple coats are applied.
Black automotive paint on a sedan hood at dusk, with a noticeable scratch cutting across the glossy surface and reflecting ambient light.

Black automotive paint: Mirror finish or every flaw on display

December 18, 2025
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Black car paint is irresistible when new, but unforgiving to any surface defects that break the reflection. Learn why
A bright red sedan driving through a dimly lit city street, its vivid color contrasting sharply with the darker surroundings illustrating how red automotive paint captures attention.

Red automotive paint: Why our brains notice red faster

December 18, 2025
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Red car paint stands out because the human brain is tuned to red wavelengths, heightening awareness and reaction speed.
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Salt Lake City, UT
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